Blog

Written by the people who do the work

Organised into topic clusters rather than a chronological pile, because that is how the subject actually connects. Everything here is written by a practitioner and reviewed by someone who has done the job it describes.

Topic clusters

SEOAI SearchGoogle AdsDental MarketingEcommerceAutomationConversion

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ai search14 min read

How to Get Cited by ChatGPT, Gemini and Perplexity in 2026

AI assistants now answer millions of buying questions a day, and they cite sources. Here is what actually determines whether you are one of them — based on what we changed across 40 client sites and what moved.

May 12, 2026

seo12 min read

An SEO Strategy That Survives Core Updates

Every core update produces a wave of sites that lost 40% of their traffic overnight. The sites that do not move have a few things in common, and none of them are tricks.

Apr 2, 2026

Everything else

dental marketing9 min read

Why Your Dental Practice Is Paying Too Much Per Lead

Most dental accounts we audit are bidding hardest on the lowest-value cases in the practice. Here is the arithmetic nobody runs before switching on Google Ads.

Jun 18, 2026

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