AI SEO that pays for itself
Get cited by ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews through entity clarity and genuinely quotable content.
What is ai seo?
AI SEO is the practice of getting your business cited in answers generated by ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews. These systems synthesise an answer and attribute a handful of sources; being one of those sources is a distinct, measurable acquisition channel that responds to entity clarity, structured data and original information worth quoting.
Key takeaways
- AI assistants cite sources. Citation share is measurable, and almost nobody is optimising for it deliberately yet.
- Original data is the strongest single citation driver we have measured. Surveys and internal benchmarks get quoted; opinion does not.
- You do not have to rank first to be cited. We have clients cited by Perplexity while sitting on page two of Google.
- Entity clarity beats keyword density. If a model has to infer what you are, it will cite whoever was explicit instead.
When this is the wrong choice
If your category is not one people ask assistants about, this is premature. We will tell you if the prompt volume is not there yet rather than sell you a channel that does not exist for you.
- Client sites in our citation study
40
Client sites in our citation study
- Length of the study
11mo
Length of the study
- Of one client’s new leads now cite AI search
38%
Of one client’s new leads now cite AI search
How we run ai seo
Entity foundation
Organization, Service and Author schema with stable identifiers, consistent naming, and an About page that states plainly what you are — so no model has to guess.
Quotable assets
Original research, benchmarks and data only you have. This is the work that actually earns the citation.
Answer-first content
Pages restructured to answer the question in the first two sentences, then elaborate — which also happens to be better writing.
Citation tracking
A fixed prompt set run monthly across all four assistants, tracking your citation share the way you would track share of voice.
How this usually goes, and how we do it
| Typical agency | Sellecomm | |
|---|---|---|
| Definition of success | "We added FAQ schema" | Measured citation share across a fixed prompt set |
| Content approach | AI-written content, at volume | Original data a model has a reason to quote |
| Measurement | None, or "it is not trackable" | Monthly citation audit across ChatGPT, Gemini, Claude, Perplexity |
Find out if ai seo is your constraint
Ninety seconds now saves a discovery call later. We will come back with a specific answer — including if that answer is that you do not need this.
AI SEO questions, answered honestly
It overlaps heavily with SEO, and any agency claiming it is a completely separate discipline is selling you a second retainer for the same work. What is genuinely different: the ranking-first assumption disappears, original data matters far more, and measurement has to be done by querying the assistants directly because no tool reports it reliably yet.
Is AI SEO actually a real channel or just repackaged SEO?
It overlaps heavily with SEO, and any agency claiming it is a completely separate discipline is selling you a second retainer for the same work. What is genuinely different: the ranking-first assumption disappears, original data matters far more, and measurement has to be done by querying the assistants directly because no tool reports it reliably yet.
Related search services
Find out what your market is actually worth
A 30-minute call. We look at your site, your competitors and your numbers, and tell you where the money is — whether or not you hire us.
- No pitch deck
- No pressure
- You keep the plan either way