Dental SEO that pays for itself
Fill the chairs that matter — implants, ortho and cosmetic — instead of chasing cleanings that lose money.
What is dental seo?
Dental SEO is search marketing built around case value rather than lead volume. The discipline is specific because the economics are: a hygiene appointment and an implant case can come from the same search engine at wildly different values, and an account that treats them identically will reliably optimise toward the cheap one.
Key takeaways
- A $90 cleaning and a $4,000 implant should never share a bidding strategy or a content strategy. In most practices they do.
- Cost per lead is a vanity metric in dentistry. Cost per booked high-value consult is the number that matters.
- Most practices are one tracking fix away from discovering half their spend produces nothing.
- Speed to lead beats almost every other lever. Practices answering in under five minutes book dramatically more.
When this is the wrong choice
Single-chair practices at capacity. If you cannot take more implant cases this quarter, marketing is not your constraint and we would be selling you something you cannot use.
- Implant consults for Northwind Dental
+212%
Implant consults for Northwind Dental
- Cost per implant consult
-64%
Cost per implant consult
- Ad budget while achieving it
Flat
Ad budget while achieving it
How we run dental seo
Procedure-level segmentation
Separate strategies, budgets and targets per procedure value — so implants stop competing with cleanings for the same pound.
Location pages that rank
Built around procedure intent rather than "dentist near me", with the map pack fundamentals actually done.
Review engine
Post-appointment review flows. We have moved groups from 4.2 to 4.8 stars, which moves the map pack more than most on-page work.
Speed to lead
Instant SMS acknowledgement and automated reminders. One client cut consult no-shows from 31% to 12%.
How this usually goes, and how we do it
| Typical agency | Sellecomm | |
|---|---|---|
| Optimised for | Total lead volume | Booked consults, weighted by case value |
| Tracking | Form fills and calls, double-counted | Closed case values imported from your practice software |
| Reporting | "You got 300 leads this month" | "You booked 53 implant consults at $415 each" |
Find out if dental seo is your constraint
Ninety seconds now saves a discovery call later. We will come back with a specific answer — including if that answer is that you do not need this.
Dental SEO questions, answered honestly
It depends entirely on case value, which is why the question is usually the wrong one. $200 per lead is excellent for implants and catastrophic for hygiene. Work backwards from case value, close rate and the margin you keep — then judge the number against that rather than a benchmark from someone else’s practice.
What is a good cost per lead for a dental practice?
It depends entirely on case value, which is why the question is usually the wrong one. $200 per lead is excellent for implants and catastrophic for hygiene. Work backwards from case value, close rate and the margin you keep — then judge the number against that rather than a benchmark from someone else’s practice.
Related search services
Find out what your market is actually worth
A 30-minute call. We look at your site, your competitors and your numbers, and tell you where the money is — whether or not you hire us.
- No pitch deck
- No pressure
- You keep the plan either way